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Verus Lubricants

How might we build an hi-tech modern visual identity for a top player in the lubricants industry, design all of its products' child brands, and make them all consistent and instantly recognizable as the multi-faceted expression of a single business?
Brief
A captivating corporate identity ad and integrated marketing approach to impress the Australian, Italian and Chinese markets. A “vrooom-vrooom” branding with extra “Os” in it.
Services
Corporate Identity
Product Branding
Web Design
Video
Soundtrack
Campaigns
Keywords
Automotive
Heavy-duty
Performance
Made In Italy Expertise

HIGH PERFORMANCE FOR EVERY DUTY

Top Synthetic, heavy duty, top formula, best value. Sky’s the limit, but this brand flies on wheels.

PIMP YOUR RIDE WITH LIQUID DOPE

Every claim is designed to perfectly summarize uses and destinations of each product. Visual campaigns support the idea of a performative approach to multiple classes of vechicles. A striking, informative video showcases all virtues and values of the top products.

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