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Funghitex

Recycle, reprocess, convert, repeat. That's the mantra. By being introduced to the company our team witnessed how organic waste material can be converted into fresh substrate for mushroom cultivation. An enlightening experience that showed us the emotional journey of the mycelium finding its ideal home for growth.
Brief
Starting from a corporate restyling including five affiliated brands of a solid supply chain, we offered a complete makeover: web site, company profile, product stills, corporate video and photos portraiting the processes behind substrate production through reprocessing organic waste.
Services
Rebranding
Visual Identity
SM Strategy
Meta Ads
Photography
Video
Content
Website
Print
Keywords
Recycle
Convert
Mycelium
Substrate

CULTIVATE VALUE

It’s a difficult story to be told. One that starts from an “ewww” and ends with a “wow”. The virtuous cycle of reprocessing and regeneration of biowaste that becomes the perfect cultivation soil, carefully cleansed by CO2, for quality mushroom growth, has been a surprising challenge.

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