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Thermalia

Powered by BBest and FederTerme, nestled in the BIT Expo in Milan, Thermalia Village is a 600 sq m oasis showcasing the present and future of the spa & wellness industry, for an all-around wholesome self-care experience.
Brief
A brand identity made to last and leave its mark throughout each edition of the event. An eye-candy Village amidst the many stands alla around the Bit Expo, thoughtfully designed in order to promote a new approach to the tourism industry, with a focus on relaxation, regeneration and wellbeing.
Services
Branding
Visual Identity
Stand Design
Ads
Print
Web Design
Keywords
Wellness
Spa
Thermae
Tourism

WELL-BEING IS A STATE OF CULTURE

It’s not just about the idea of leaving all behind and checking out for a bunch of days in order to regain mental and physical strenght. Wellness should be an everyday goal, no matter wether it is pursued through a good cleanse, a skincare routine, or a dive into warm thermal pools.

WELL-BEING IS WELFARE

Many companies have a specific wellness option in their welfare program, as the idea of a regenerative experience is a perfect gift for every workaholic. Each area of the Thermalia Village is built for a full walk around the present and the future of the spa industry.

And if you get tired… there are plenty of options to restore your energy.

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