DiscoRosso Store

A multibrand store with a multifaceted history, est. 1955. We turned tradition into swag, and made this brand too cool for school, but hot for t-shirts.

Brief

The client wanted to play long with the new generation of target personas, with a renewed approach in need for a young, fresh Social Media and e-commerce presence.

Services

Rebranding
Visual Identity
Social Media
Web Design
Content
SEO
Photography

Keywords

Multibrand
Fashion
Swag
Street Fashion

THE STREETS ARE TALKING.
AND SINGING.

Fashion has always been heavily influenced, if not even made by subcultures, particularily music-related. We believe the sounds that represent your identity can be wereable. What is “steetwear”, anyway?

GENERATION ALPHA(BET)

Gen Y, Gen Z, Alpha and so on… One might get confused, but the language of fashion is universal, even if it has its own hooks. Understanding the market and the target was key to build an alphabet-proof bridge between generations and empower the digital presence of the brand.